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08 Nov 2025, 19:33

Biorn Verner Popularizes NFL in Germany with Indianapolis

  • Biorn Verner has become a popular face of the NFL in Germany.
  • Indianapolis Colts will play their first game in Berlin.
  • NFL and the Bundesliga are collaborating to develop their brands.

BERLIN (AP) — Biorn Verner, a former NFL player, has become the center of attention in Berlin, where he is promoting the Indianapolis Colts for fans. On Saturday, November 8, 2025, he signed his jerseys, mini-helmets, and other memorabilia for fans at the Potsdamer Platz. Verner, who ended his career due to injuries, has become a popular commentator and media personality in Germany, helping to promote American football.

The event will take place before the first regular season game of the NFL in Berlin, where the Colts will face the Atlanta Falcons. Verner, who was drafted into the NFL in 2013, spoke about the growing popularity of the NFL in Germany, noting that "we are in the biggest city in Germany, surrounded by football fans."

Also present at the event was Colts legend Edgerrin James, who signed autographs for fans. Verner was dubbed "the German Peyton Manning," as described by his teammate Bernard Ryman. On Friday evening, Verner together with Patrick "Kuchum" Esume organized a meeting for fans, which has become an annual tradition.

The game, which will take place on November 9, is not only historic but also significant for the development of the NFL in Germany. The Colts have reached an agreement to collaborate with the German Bundesliga to jointly develop their brands in the international arena. The NFL and the Bundesliga have signed an agreement to jointly address challenges related to global growth.

Football in Germany is growing, and Verner is actively contributing to this process. His jersey number 92 is the most popular in the country, which speaks to his influence on youth and fans. The NFL and the Bundesliga want to leverage this game as a catalyst for further growth of both leagues.

Tags: Europe/Sport/American football

Articles on this topic:

  • www.forbes.com - NFL And Bundesliga Want To Use Berlin Game As A Catalyst For Growth
  • apnews.com - Björn Werner is the ‘German Pat McAfee’ bringing the NFL, Colts and Bromania to the masses