Anthropic Launches New Claude Max Subscription for Power Users

• Launch of the Claude Max subscription for professionals with higher usage limits.
• Users will receive priority access to new features and capabilities.
• Anthropic plans to expand offerings and new revenue channels, including education.

This was reported by TechCrunch, The Verge.

Launch of the New Claude Max Subscription

On April 9, 2025, Anthropic announced the launch of a new subscription called Claude Max. This subscription is aimed at professionals who actively use the Claude chatbot in their work and require a higher volume of usage.

Claude Max offers two subscription tiers: for $100 per month, users receive 5 times the usage limits of the standard Claude Pro subscription, while for $200 per month, they receive 20 times more.

Reasons for Launching the New Subscription

Scott White, a representative of Anthropic, noted that the new subscription was created in response to user requests facing limitations of existing plans. He emphasized that the company wants to provide users with more options to scale their usage.

The new subscription is positioned between individual plans (free and $20 per month) and corporate offerings. It is primarily aimed at professionals who use Claude to complete their tasks without the need for a corporate plan.

Benefits of the Claude Max Subscription

Max subscribers will receive priority access to new features before they are launched for other users. The company plans to enhance Claude's capabilities so that it can handle more complex tasks.

The launch of the new subscription comes against the backdrop of the recent release of Claude 3.7 Sonnet, which the company describes as its most intelligent model. This model requires more computational resources and is capable of providing more reliable responses.

Future Development Prospects

Anthropic is considering the introduction of even more expensive subscriptions in the future. The company is also exploring new revenue channels, such as Claude for education, aimed at universities.

While Anthropic does not disclose how many subscriptions have already been sold, White noted that the new model has generated significant demand for the company's products.

Tags: Technology/AI