Snapchat Introduces New Lens+ Subscription Plan for Users

• The new Lens+ subscription plan provides access to exclusive AR lenses for $8.99 per month.
• Content creators will be able to monetize their lenses, but details on revenue sharing have not yet been disclosed.
• Snapchat+ has over 14 million subscribers and contributes to the company's revenue growth.

This was reported by TechCrunch, Engadget.

Snapchat Introduces New Subscription Plan

On June 11, 2025, Snapchat announced the launch of a new subscription tier called "Lens+." This plan costs $8.99 per month and offers users access to exclusive lenses and AR experiences.

What Lens+ Includes

Users will have the opportunity to use hundreds of lenses that allow them to "play, create, and share Snaps" with others. Snapchat notes that the plan will initially include lenses created by the company and selected creators.

Opportunities for Content Creators

In the coming months, selected creators will have the opportunity to monetize their exclusive lenses. However, Snapchat has not provided information on how revenue sharing will work for creators.

Subscriber Data

Snapchat+ was launched in 2022 and currently has over 14 million paid subscribers. The company has reported that the subscription service is a significant driver of revenue growth.

Financial Results

In April, Snap reported a revenue of $1.36 billion for the first quarter, which is a 14% increase compared to last year. The revenue growth is attributed to the development of the Snapchat+ subscription service and improvements in advertising solutions.

Additional Subscription Offers

Snapchat also offers a "Platinum Snapchat+" subscription for $14.99 per month, which removes ads and includes all the benefits of regular Snapchat+ and Lens+.

Теги: Технології