AI Changes the Rules of Search and Impacts the Internet

• Artificial intelligence is changing the ways of searching for information, reducing the use of traditional systems.
• Google is introducing AI-Search, which will impact website traffic and publisher revenues.
• Content optimization is becoming crucial for adapting to new search algorithms.

This is reported by Forbes, BBC.

The Impact of Artificial Intelligence on Internet Search

Artificial intelligence (AI) is significantly changing the way users find information online. According to new reports, an increasing number of people are using AI tools like ChatGPT instead of traditional search engines like Google. This is changing the game in the online space.

Changes in Google’s Algorithms

On May 20, 2025, Google introduced a new AI-Search mode that promises to completely change the way search functions. This mode replaces traditional search results with AI-generated answers, which could significantly reduce traffic to websites.

Impact on Websites and Content

Experts argue that these innovations may lead to decreased revenues for many publishers, as AI tools can provide answers without the need to visit external sites. This raises concerns among small businesses that rely on organic traffic.

The Future of SEO and New Strategies

With the development of AI, a new term is emerging - language model optimization (LMO), which focuses on creating useful content that can be easily understood by AI. This may change approaches to website optimization, concentrating efforts on creating valuable content.

Experts’ Opinions

Some specialists believe that Google’s new algorithms could lead to a "machine web," where sites are optimized for AI rather than for humans. This could reduce the diversity of information sources and affect how users interact with the internet.

Conclusion

Although these changes may lead to new opportunities, experts warn of the threats that websites and content creators will face. It is likely that new approaches to search and optimization will become critically important for survival in the new era of the internet.

Теги: Технології/ШІ