Premiership Rugby Changes Name to Gallagher Prem and Expands Plans in the USA

• Renaming to Gallagher Prem to attract youth.
• Plans to hold matches in the USA ahead of the 2031 World Cup.
• Seeking new investments for the league's financial stability.

This was reported by BBC, The Guardian.

Rebranding Premiership Rugby

Premiership Rugby is transforming its name to Gallagher Prem starting next season. This is part of a broader renewal strategy aimed at highlighting the physical intensity and dynamism of the league.

New Plans for Expansion

Officials hope that the new shorter name will help attract younger fans. They note that from 2023 to 2024, the number of spectators aged 18 to 34 increased by 30%. The rebranding also includes a new orange logo that will be unveiled during the final between Bath and Leicester.

Return to the USA

Premiership Rugby plans to hold matches in the USA, focusing on the upcoming Rugby World Cup, which will take place in 2031. Matches were previously held in New York and Philadelphia in 2016, although attendance was low.

Financial Stability and Investments

After financial difficulties related to the bankruptcy of clubs such as Worcester and Wasps, the league is actively seeking new investments. They are considering transitioning to a franchise system, which would allow for additional funding and maintain financial stability.

Changes in Match Schedule

The next season is planned to start on a Thursday, which will help avoid conflicts with other major events, such as the Women's World Cup final. This could become a new tradition for the league.

Теги: Спорт